Just when you thought you were caught up with Ralph Lauren’s various collections and labels, the American style icon unleashes a new line to mark this fall season. Denim & Supply embraces all things American, sans the prep of our beloved country’s eastern coast. It is a much younger, ragged collection that pays more tribute to industrial Brooklyn than say trendy Manhattan.
Steeped in New York nonetheless, the well-worn collection is vintage rendered but alternative rock inspired. While this sort of direction is nothing new, European retailer Pull and Bear has been interpreting and reinterpreting this style for a decade now, Denim & Supply is rendered brilliantly.
Nautical fleece pullovers are given the vintage treatment, along with ragged sweaters and heritage denim jackets that translate that sun-drenched, washed look from the summer into cooler dispositions.
The Warehouse is the collection’s digital destination, featuring a magazine, artist profiles and a journal presenting the essence of the collection in contexts other than apparel and accessories.
